CEI

Koch Brother Fronts Flood into Kansas to Attack Wind Industry

Koch Brother Fronts Flood into Kansas to Attack Wind Industry

A recent flood of Koch-supported think tanks, junk scientists and astroturf groups from inside and outside of Kansas are awaiting the outcome of a bill this week that could stall progress on the growth of clean energy in Kansas.

Climate Crime SceneStates around the country, including Texas, Ohio, Missouri and North Carolina are poised to cut back on government support for clean energy jobs using model legislation from the American Legislative Exchange Council. ALEC, which brings companies together with state lawmakers to forge a wish list of corporate state laws behind closed doors, is coordinating this year’s assault on state laws that require a gradual increase of electricity generated by clean energy sources.

ALEC and a hoard of other Koch-funded interests operating under the umbrella of the State Policy Network have hit Kansas legislators hard with junk economic studies, junk science and a junk vision of more polluting energy in Kansas’ future. Koch Industries lobbyist Jonathan Small has added direct pressure on Kansas lawmakers to rollback support for clean energy.

This fossil fuel-funded attack ignores the good that wind energy has done for Kansas, a state known for its bipartisan support for its growing wind industry (see key report by Polsinelli Shughart). The state now has 19 operating wind farms that have brought millions to farmers leasing their land and millions more to the state, county and local levels (NRDC). The American Wind Energy Association says that Kansas wind industry jobs have grown to 13,000 with the help of incentives like the renewable portfolio standard.

Unfortunately, clean energy is not palatable to the billionaire Koch brothers or the influence peddlers they finance. All of the following State Policy Network affiliates (except the Kansas Policy Institute) are directly funded by the Koch brothers, while most of the groups get secretive grants through the Koch-affiliated “Dark Money ATM,” Donors Trust and Donors Capital Fund, which have distributed over $120,000,000 to 100 groups involved in climate denial since 2002.

Beacon Hill InstituteBeacon Hill Institute

  • $53,500 grant from Donors Trust in 2007
  • Koch-funded (Washington Post)
  • State Policy Network member

Based out of Suffolk University’s economics department, the Beacon Hill Institute wrote the fundamentally flawed analysis that ALEC is using to scare legislators into thinking that renewable portfolio standards will destroy the economy. In reality, electricity prices do not correlate with state RPS laws (see also Kansas Corporation Commission).

An extensive debunk of the Beacon Hill report was done by Synapse Energy Economics, and similar critiques can be read in the Portland Press Herald and the Maine Morning Sentinel, the Union of Concerned Scientists, the Nature Resources Defense Council and the Washington Post.

The definitive Post article confirms that the Beacon Hill Institute is Koch-funded. This may be through $729,826 in recent grants (2008-2011) from the Charles G. Koch Foundation to Suffolk University. The Kochs tend to send grants to economics departments, causing controversy at Florida State University and other schools over professor hiring processes.

Beacon Hill’s Michael Head co-authored the reports that ALEC and the State Policy Network are using in several states. Mr. Head specializes in STAMP modeling, a form of economic analysis that has been criticized for its limitations and poor assumptions in the case of energy analysis.

Michael Head testified before the Kansas legislature on February 14th to promote the flawed findings of his report. Mr. Head testified alongside members of the Heartland Institute, Americans for Prosperity and the Kansas Policy Institute (see more on each, below), all of which are members of ALEC and SPN.

American Legislative Exchange Council (ALEC): alec

ALEC is leading the nationally-coordinated attack on state renewable portfolio standards as part of an ambitious dirty energy agenda for the members of its anti-environmental task force, like Koch Industries, ExxonMobil, Peabody Energy, Duke Energy and other major oil, gas and coal interests.

ALEC’s “Electricity Freedom Act” is a full repeal of state laws requiring increasing electricity generation from clean sources, although in some states the model has morphed into a freeze of those targets rather than a full repeal. Kansas is one of those states.

The bills running through Kansas’ House and Senate are co-sponsored by legislators who are members of ALEC. The Senate Utilities committee sponsoring SB 82 has at least three  ALEC members and the House Energy & Environment committee that introduced HB 2241 has at least three ALEC members:

  • Senators Forrest Knox, Ty Masterson and Mike Petersen.
  • Representatives Phil Hermanson, Scott Schwab, and Larry Powell (member of ALEC’s anti-environmental task force that created the Electricity Freedom Act)

While it’s unclear if the lead House sponsor Rep. Dennis Hedke is directly affiliated with ALEC, he spoke directly with a Koch Industries lobbyist about the bill and has a close relationship with the Heartland Institute, which promoted one of his books.


The Heartland Institute:
heartland institute

Heartland is based in Chicago and perhaps best known for its billboard comparing those who recognize climate change with the Unabomber (for which they lost over $1.4 million in corporate sponsorship along with the “mutiny” of their entire Insurance department, now the R Street Institute).

The Washington Post reports that ALEC’s “Electricity Freedom Act” was created by the Heartland Institute. Heartland has long been a paying member of ALEC’s Energy, Environment and Agriculture task force along with Koch, Exxon and others. Citing the flawed Beacon Hill reports, Heartland has encouraged a repeal of Kansas’ clean energy incentives on its website.

Heartland lawyer James Taylor testified before the Kansas legislature in February, opining that the growth of Kansas’ clean energy sector is “punishing the state’s economy and environment.” James Taylor was flown into Kansas City for an Americans for Prosperity Foundation event intended to undermine the Kansas RPS law. The AFP Foundation is chaired by David Koch.

Americans for Prosperity:David Koch at AFP event

  •  State Policy Network member; ALEC anti-environmental task force member
  • Chaired by David Koch, founded by Koch executivesChairman

David Koch at an
Americans for Prosperity event

Americans for Prosperity was created by the Kochs with help from Koch Industries executive Richard Fink after the demise of their previous organization, Citizens for a Sound Economy (CSE), which split into AFP and FreedomWorks in 2004.

In addition to hosting an event against the Kansas RPS law featuring Heartland’s James Taylor, AFP’s Kansas director Derrick Sontag testified before the Kansas House committee on Energy and Environment. AFP’s Sontag urged for a full repeal rather than a simple RPS target freeze:

“We believe that HB 2241 is a step in the right direction, but that it doesn’t go far enough. Instead, AFP supports a full repeal of the renewable energy mandate in Kansas.”

Derrick Sontag apparently only cited a range of debunked studies (the “Spanish” study and the flawed Beacon Hill report) and information from Koch-funded interests like the Institute for Energy Research and “State Budget Solutions,” a project of several State Policy Network groups including ALEC and the Mercatus Center, a think tank founded and heavily-funded by the Kochs.

Kansas Policy InstituteKansas Policy Institute

The Kansas Policy Institute (KPI) has been the central coordinating think tank within Kansas as outside interests have backed ALEC’s attack clean energy laws. KPI co-published the debunked Beacon Hill Institute report that ALEC has used for its clean energy standard repeal in Kansas (see sources in Beacon Hill section above for debunking).

Kansas Policy Institute Vice President & Policy Director James Franko testified in the Kansas legislature alongside representatives of Heartland Institute, Americans for Prosperity and Beacon Hill Institute on Feb. 14 to weaken Kansas’s renewable portfolio standard.

Reasserting the false premise that clean energy standards substantially increase electricity prices, James Franko told the legislature’s Energy & Environment committee:

We have no objection to the production of renewable energy. […] Our objection is to government intervention that forces utility companies to purchase more expensive renewable energy and pass those costs on to consumers.

James Franko’s free market logic comes with the usual holes–no mention of the “costs” of coal and other polluting forms of energy that taint our air, water and bodies, nor any mention of how the government spends billions each year propping up the coal and oil industries.

After KPI’s Franko testified before Kansas legislators on February 14, KPI hosted a luncheon for legislators at noon on the same day. The luncheon, hosted at the Topeka Capital Plaza Hotel, featured Beacon Hill’s Michael Head. From KPI’s email invitation:

“Given the importance of this issue, we would like to invite you to join us for lunch on Thursday 14 February to hear from the author of a study we published last year exploring the costs and benefits of the Renewable Portfolio Standard (RPS). Not only will we be discussing KPI’s study but offering a review of different studies that have been presented to the Legislature.”

KPI has served as the glue for other State Policy Network affiliates entering Kansas to amplify the opposition to clean energy.

Chris Horner — Competitive Enterprise Institute & American Tradition Institute

Chris Horner is a senior fellow at CEI and the lead lawyer at ATI, a close CEI affiliate known for its litigious harassment of climate scientist Michael Mann alongside Virginia attorney General Ken Cuccinelli, who just worked with coal utility companies to kill Virginia’s renewable energy law. ATI was behind a leaked memo encouraging “subversion” among local groups opposed to wind energy projects.

Horner testified before the Kansas legislature on February 12 to encourage the false notion that the renewable energy portfolio standard is going to make consumer electricity bills skyrocket (again, there is no correlation between state RPS laws and electricity prices). He cited the long-debunked “Spanish” study, which Koch front groups have cited for years in attempts to undermine clean energy.

Horner is affiliated with several other Koch- and Exxon-funded State Policy Network affiliates such as the National Center for Policy Analysis and Tech Central Station (set up by DCI Group).

Grover Norquist and Americans for Tax Reform:Americans for Tax Reform

ATR president Grover Norquist wrote a Feb. 27, 2013 letter supporting the Rep. Dennis Hedke’s House bill shortly before the bill was kicked back into the House Utilities commission. This Kansas letter followed an ATR op-ed in Politico encouraging rollbacks of state clean energy incentives, claiming they are a “tax,” which is Norquist’s consistent tactic against anything the financiers of ATR don’t feel like supporting.

Junk scientists with Koch and Exxon ties:

Disgraced scientists Willie Soon and John Christy were flown in by Americans for Prosperity to assure state legislators that global warming isn’t a problem (it’s already a $1.2 trillion problem annually). Doctor’s Soon and Christy themselves directly funded by Koch or directly affiliated with several Koch-funded interests like the Competitive Enterprise Institute and Heartland.

Willie Soon in particular has a habit of conducting climate “research” on the Willie Soonexclusive dime of coal and oil interests over the last decade:

  • ExxonMobil ($335,106)
  • American Petroleum Institute ($273,611 since 2001)
  • Charles G. Koch Foundation ($230,000)
  • Southern Company ($240,000)

Dr. Soon’s questionable climate research now receives funding through the Donors Trust network–$115,000 in 2011 and 2012.

See Skeptical Science’s profile of John Christy for a through explanation of why he is not a credible voice in the scientific community studying climate change, using peer-reviewed climate research as refutation.

State Policy NetworkSPN

KOCH INDUSTRIES koch industries logo

  • Based in Wichita, Kansas
  • Operations in oil refining, oil and gas pipelines, fossil fuel commodity & derivatives trading, petrochemical manufacturing, fertilizers, textiles, wood and paper products, consumer tissue products, cattle ranching, and other ventures.
  • $115 billion in estimated annual revenue
  • 84% private owned between brothers Charles Koch and David Koch, each worth an estimated $34 billion (Forbes) to $44.7 billion (Bloomberg).
  • Member of ALEC’s anti-environmental task force
  • Associated foundations fund State Policy Network, ALEC, Heartland Institute, Americans for Prosperity, Beacon Hill Institute, Competitive Enterprise Institute, Americans for Tax Reform and Dr. Willie Soon.
  • Koch brothers founded Americans for Prosperity and helped establish the Heartland Institute.

The money trail of the out-of-state groups inundating Kansas with their sudden interest in killing the state’s incentives for wind energy leads back to the Koch brothers. While Koch Industries has deployed its own lobbyists to compliment the effort, the brothers who lead the company have tapped into their broader national network to aid the fight against clean energy in Kansas.

Charles and David Koch, the billionaire brothers who own Koch Industries, have spent over $67,000,000 from their family foundations on groups who have denied the existence or extent of global climate change, promote fossil fuel use and block policies that promote clean energy development.

The Kochs obscure millions more in annual giving through Donors Trust and Donors Capital Fund, which collect money from the Kochs and other wealthy corporate interests and pass it on to State Policy Network groups.

This video provides a visual overview of how the Koch-funded network amplifies unscientific doubt over climate science and blocks clean energy policies.  Please click here to watch.

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This article is written by Connor Gibson and is published at http://greenpeaceblogs.org/2013/03/11/koch-brother-fronts-flood-into-kansas-to-attack-wind-industry-report/

greenpeace

 

Conservative plans to oppose wind power – Using the Conservative Template for PR/Propaganda

This strategy document calls for a national PR campaign aimed at causing ‘subversion … so that it effectively becomes so bad that no one wants to admit in public they are for it’.

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UPDATED

…been thinking a lot about this post from earlier today. So much that I’ve changed the title with this update…This is such valuable information for environmentalists and other who believe in the need for renewable, “green” energy…but…deja vu all over again

VLTP has covered the conservative echo chamber and the way that the radical right uses it to sell their ideas to people who believe easy talking points and as easily-digested an explanation as possible.  But I’ve never seen the template, the modus operandus (part of the ALEC DNA)  spelled out this concisely before by a conservative source.

Amazingly, this strategy has worked for so long – and it still works.  It Still Works.  When will the media realize that they are being used to manipulate the American people?

Oops.  Forgot.  The myth of the “liberal” media.

Take a look at the list of ALEC’s Corporate Members from CMD’s SourceWatch (click here to refresh your memory).  Major networks.  Major newspapers.  Major publishers.  Major advertisers.

Catch the ads from ALEC’s Corporate Members all over the prime time on t MSNBC, as well as on the MSNBC web site.  What happened to Current TV?  Could it have been their advertising stance?

Aaron Sorkin got it right-on when he wrote this into his fictional HBO series, Newsroom. Click here to watch a key scene about how economic pressure could be used to quiet the way the medium is used to convey the message (apologies to Marshall McLuhan).

To get back on point, tonight’s evening news was airing a report on the NRA’s ongoing fight against gun control.  All I could think was how simple it would be to substitute the NRA, gun control, and Wayne LaPierre for those who oppose green energy in the article below.

In Australia they are currently fighting the Tobacco War, much as we did here years ago.  ALEC is there with their local members – including Sen. Cory Bernardi –using the playbook developed here.  A key part of their strategy is a PR campaign based on the same template that produced the National Campaign Strategy in the article below.

You can easily see the PR/Propaganda Template below in this report from The Guardian, U.K.

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Conservative plans to oppose wind power – memo

(This) Strategy document calls for a national PR campaign aimed at causing ‘subversion … so that it effectively becomes so bad that no one wants to admit in public they are for it’.

alecfossilfuelfunders

(here is the downloaded text file of campaign plans.  Emphasis added by me)

1: NATIONAL PR CAMPAIGN PROPOSAL
Draft from Rich Porter: 4/25/11.  Edited by John Droz: 1/23/12
— CONFIDENTIAL —

PR Audiences:

Policy/Political,
Local-State-Federal,
Landowner/Lease Grantor,
General Public (including non-rural population),
Tax Payer,
Utility Rate Payer,
Business Owner,
Media Academics,
Students

PR Strategy:

Create a national professional Public Relations (PR) campaign to effectively communicate with the selected audiences using targeted messages.   Have a consistent, positive, national message.  Be FOR something (e.g. Science), not AGAINST something (e.g. wind energy). Be proactive vs reactive. 

The minimum national PR campaign goal is to constructively influence national and state wind energy policies. A broader possible goal is to constructively influence national and state energy and environmental policies. Resolve: are our interests just wind energy, or broader?

The goal will be realized by coordination of a focused message along many channels and with multiple voices. The intent is to target the identified audiences with consistent messaging to create positive change.  Public opinion must begin to change among citizens at large. Create a grass-roots ground swell from which the clamor for change will reach the elected officials and policy-makers.

The message will be determined from a variety of analysis techniques including inputs from local groups and others who have an interest in spreading the message. The message will be tested for resonance with the audiences, and the dynamic of the audience shall be periodically assessed.

In addition to have the appropriate message, it needs to be communicated optimally.

We need to study and apply good communication skills.

Decide whether or not a national organization is advisable as well
(Part 2).


Goals of the PR Campaign

A) Cause the targeted audience to change its opinion and action based on the messages.

B) Provide credible counter message to the (wind) industry.

C) Disrupt industry message with countermeasures.

D) Cause subversion in message of industry so that it effectively becomes so bad no one wants to admit in public they are for it (much like wind has done to coal, by turning green to black and clean to dirty).

Ultimate Goal: Change policy direction based on the message. 


Some PR Tactics:

Most of this could be done by volunteers without having a formal
national organization.  Discuss how this would work and who would have
what responsibilities.

Consider joining forces w some already established organization where there is substantial commonality and commitment (e.g. ATI, Heartland, IER, CEI, Marshall, Brookings, Cato, Manhattan, AFP, FW, CFACT, ALEC, NA-PAW, etc.).

Provide training to local leaders regarding PR.

Provide local groups support materials, like PowerPoint templates to put on local education seminars, document templates for them to file with their state utility commission, etc.

Have a high-quality professional brochure available as a handout,
which summarizes the situation with wind energy (e.g. Rasmussen).

Encourage critical thinking from members and the public.

Develop a list of experts for testimony to government agencies, etc.

Identify key topics (e.g. health) and get volunteers to act as a clearing house for information and posting timely information for activists on a website.

Assign key people to be media interfaces (those who are knowledgeable can think on their feet, camera friendly, etc.)

Coordinate messages to address local, state and federal levels of
lawmakers.

Create some catch phrases of wind energy — e.g. puff power, breeze energy.

Setup a volunteer lobbying effort to reach key lawmakers. 

Identify and connect with like-minded groups such as tax, tea party, true environmentalists, business organizations, property rights advocates, etc.

 

2: NATIONAL ORGANIZATION PROPOSAL
Some Considerations Regarding a National Organization:

 [Note: This is optional. All of the above PR would be done as well, but having a funded national organization would allow for a more comprehensive PR effort.]

Decide on the purpose of a national organization, and how it would interface with local groups.  (E.g. local websites would primarily have info pertaining to the local issues. Education re wind energy would be handled nationally.)

Decide on the structure of a national organization, and where the funds would come from to support it.

Create a “think-tank” subgroup to produce and disseminate white paper reports and scientific quotes and papers that back-up the message. 

Timely gathering of information as it appears in media outlets on this subject.

Media Outreach & Response (communications) Committee will create and coordinate media contact campaigns. Use PR Newswire as the wind industry does currently.

Create advertising campaign for radio, TV, and alternative media. Coordinate with signage, tee-shirts, hats, bumper stickers etc.

Employ a well-known spokesman with star credibility. (Find one to volunteer?)

Develop corporate partnerships where the message goes onto bags, signs, tents and other outlets. Start a “get people talking” campaign. Use controversy to spark ideas.

Youth Outreach will create program for public school coordination as well as college coordination. This will include community activity and participation with sponsorships for science fairs, school activity etc. with preset parameters that cause students to steer away from wind because they discover it doesn’t meet the criteria we set up (poster contest, essays etc).

Setup a dummy business that will go into communities considering wind development, proposing to build 400 foot billboards.

Social Media Outreach director/create coordination for message on web and in Twitter-type outreach, YouTube, etc.

Create counter-intelligence branch (responsible for communicating current industry tactics and strategies as feedback to this organization)

A team investigates links to any organization supporting wind in order to expose that support.

Provide alternative solutions for public consumption as well as re-branding of the current wind industry?

Write expose book on the industry, showing government waste, harm to communities and other negative impacts on people and the environment.

Meme (self-replicating messages) Response Coordinator (This will help slow the meme effect of the industry, for instance when a company places a seal  showing wind power was used to produce the product, we automatically assign a tax wasting  symbol to the product and recommend a boycott on the website.  When a company uses wind power as marketing tool, or illustration such as a toy manufacturer showing turbines on the box, we automatically contact them to tell them we will list them on the web as actively participating in disinformation by favorably showing wind turbines).

Legal Department for contract review and guidance on communication efforts, and also taking developers (etc.) to court on various issues to cause media exposure. Maintain a comprehensive  collection of court cases on this subject. Also to provide legal voice for those who have none in this issue.  Develop legal strategies that can be copied in other areasTake zoning boards to court to rezone as industrial land to create chilling effect on signing contracts.  Also sue for property value loss to small land holders, and use all legal cases to create media poster child effect. Sue states regarding RPS. Sue state utility commissioners who don’t do their job. Etc.

Proposed Structure of a National Organization  

A paid, full time director will report to a board on which the director has a voting seat.  The director shall have one paid executive assistant.  The organization shall rely on a network of volunteer state committee chairpeople who are to coordinate efforts to disseminate the message in the state.  The chairperson shall make contacts and maintain them with various ad hoc groups throughout the state that would benefit from the coordinated message.

The director shall make use of information gathering technology to stay abreast of developments in the media and industry and then coordinate appropriate messages accordingly.   This technology shall include a subscription to Nexus.

The director shall also develop and maintain contacts and coordinate their actions in regards to the message.

The organization shall maintain 501c3 and PAC status and shall coordinate lobby efforts at the congressional and state levels.

The director will make use of scientific research which is designed to gauge the response to the message and allow for the adjustment of the message from time to time.  The same research is also to determine the weaknesses in opposition messages for the purpose of exploiting them to the end goal of the campaign.

National Organization: Details and Narrative. 

The purpose of a national organization would be to do a better, quicker job at constructively influencing national and state wind energy policies. A broader possible goal might be to constructively influence national and state energy and environmental policies.

The goal will be realized by coordination of a focused message along many channels and with multiple voices. The intent is to target three audiences with consistent messaging to create the change.  Public opinion must begin to change in what should appear as a “groundswell” among grass roots.   The message will be determined from a variety of analysis techniques including interviews with local groups and others who have an interest in spreading the message.  Those who hold opposing views must also be assessed.  The analysis will include scientific polls as well as focus groups to be used on a continuing basis from time to time to direct and focus the campaign on messages that are useful to the end goal.  As perceptions change over time, a barometer must be used to determine those changes and make dynamic adjustments in the  message and campaign.

The amount of time and energy the campaign will consume will necessarily require a minimum of two paid positions with consideration for the addition of other paid positions as the campaign grows and is able to garner more funding.  A director will be appointed by a board, on which the director shall make material contributions to the direction the board takes in its approach.   The director should have at least one administrative assistant paid to help with work loads.  The work load of the director will likely exceed 60 hours per week and more if travel is included.  A travel budget should also be planned to allow the director to meet with key persons in the various states where the campaign will become active.

The director position assumes that volunteers are ready and willing to begin serving in various committee positions as soon as possible.  The beginning committees can be constituted by a board vote and should include the following for immediate activation:

Media
Science
Regional State Coordinators
Networking
Political / Lobby
Group Policy.

The group policy committee will decide the key messages and focus and will use data from analysis and research to make its decisions.  The decisions from this committee will be used to guide the efforts of the organization in communicating with the prospective audiences.  This committee is responsible for analyzing and responding to the dynamics of the audiences over time, and is key to successfully implementing the strategy by identifying the correct arguments and tone for resonance among the audiences.

The media committee is responsible for implementing the message in a variety of media resources including traditional media, new media, social media and networking.  This committee will also be responsible for using analysis to determine the most appropriate packaging of the message for the various outlets.  It should consider what channels and voices to use in each instance.  This committee will have the responsibility of message integrity, that is, the continuity of message.  The committee will need resources for message positioning as well as utilizing free message placement techniques.

The science committee will be responsible for assembling a directorate of scientists with the proper credentials to be accepted by main stream media.  Those credentials are also important in making the scientific material harder to target and more difficult to tear down by the opposition.  This committee will coordinate with the directorate to develop a highly respectable collection of scientific white papers and reports that are consistent in their approach to supporting the messages chosen as most likely to succeed.  This committee will provide well respected scientists for media and political symposiums to be conducted to further establish the messages.  They will coordinate their efforts with other committees whose duties will include dissemination of the science.

The state and regional coordinators will be volunteers appointed to regional positions to remain in contact with the state leaders in their area.  They will ascertain the needs of the state and also local campaigns and be responsible for regularly reporting those needs to the organization so they can be addressed.  They will also be responsible for coordinating the flow of information in two directions between the organization and the state.  They should hold a monthly meeting where round -robin information sharing assures the flow of information up into the organization.  The coordinators will also individually be responsible for reaching out weekly to their state contacts to maintain a current picture of the situation on the ground, and should communicate any urgent state needs directly up to the director who should then coordinate the appropriate response.

The networking committee will be responsible for coordinating the response of networked groups with like-mind on our message. These will include the tea party, anti-tax leagues and utility rate groups as well as government watch-dog, anti-waste groups.  This committee will help spread our message to the network groups and then gather feed-back as to their interests and needs for further information from the organization.

Political and lobby committee is the coordinating arm for the message going to elected officials and contact with them in the capacity of lobby efforts.  This group ideally will be able to present a ground swell of public opinion in addition to facts that support the message.  The lobby efforts will include targeted opposition to current bills that continue the policy this organization opposes.   A coordination with the science committee is important to provide facts for lawmakers in a format they can understand easily.

Funding for a National Organization

The organization will need funding and a recommendation of $750,000 for seed and startup is probably a realistic number.  Printed materials, mailing, and the creation of a media packet, plus phone and computer links and information services.  Travel will be necessary as well.  The director should receive a salary of not less than $80,000 per year with an assistant receiving $35,000 per year.  The director should have experience in PR and media with the appropriate understanding of marketing techniques.  High level of creativity in developing media strategies, with emphasis on writing and communications.  This person must think outside the box and be willing to use the latest understanding of PR to counteract the opposing message and strategy across a broad range of audiences.

This is a recommendation to hire a professional fundraiser responsible for coordinating  donations to both the 501c3 and Pac.  The fundraising efforts should be separated from the duties of the director so as not to interfere with the day to day activities needed to keep the campaign moving forward.

  Example Scenario (for a National Organization)

In this example, the group policy committee has identified that a particular bill providing funding for the opposition has been advanced to committee for a hearing.  Policy committee has asked for a coordinated effort to stop the progress of the funding measure.

First, the lobby committee uses their contacts to begin a campaign from the inside against the bill with phone calls and private meetings.  They meet with several staffers who suggest that the bill is being supported because it has been moved as green legislation and several committee members are afraid to oppose it on that basis.  The lobby committee reports this to media and science for further action.

The media committee decides to use a full page advertisement in the Washington Post as a method of communicating the ‘not so green truth’ to congress, and at the same time coordinates a special interview and story from a scientific point of view that illustrates the dirty side of the industry.  At this same time, the science committee holds a press conference to announce that the industry is using dishonesty and “greenwashing” as a cover for what amounts to corporate welfare.  

The message is also repeated in Wash Times, WSJ, Fox and other sources.

State regional coordinators are tapped at this time to provide a letter writing campaign from the grass roots asking the key legislators to back away from the funding measure.  This campaign is also echoed in various directorate groups coordinated from the organization including tea party, anti-tax leagues, etc.

The coordinated effort stretches across multi-channels and multi-voices, and appears to come from as many as a dozen separate sources, but the message is the same and stays on point.  The created barrage of voices provides enough cover that the elected officials have a way to vote no because they can clearly see they have support for our position.

CONCLUSION

A more consistent professional PR campaign is an absolute imperative. With well over a hundred US local groups fighting the same issue, it is clearly advisable that these people be on the same page. What sense does it make for each of these groups to be reinventing the wheel, and duplicating efforts?

There are several options as to how this can be implemented, ranging from the informal to the very structured.

The low cost alternative is to continue to rely on volunteers, and not to have a national organization. That can work, to a degree, but there still is a critical need for the numerous local groups across the country to work more closely together. Exactly how that can be best done is what needs to be resolved.

The more high-end approach would insure the widest distribution of the best message — but will require considerable time effort and funding. A national organization can not be accomplished without full-time people working to coordinate local efforts. Are we prepared to commit to that option at this point?  

Establishing a national organization (if that is the chosen route) should be viewed as a long term project.  A three year plan should be developed that can offer some time table for expected results. Due to the size of this undertaking, this plan should include a roll-out period where a test of the organization can be made in a single state or region of states first, before going to a national format.

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This article was published by The Guardian, and can be found at http://www.guardian.co.uk/environment/interactive/2012/may/09/wind-power-memo
the guardian

ALEC’s Right-wing, Extremist Anti-Green Agenda

As we get ready for another year of hearing ALEC legislators defend their membership in this extremist right-wing organization I think it is important to make two points:

ONE

When ALEC legislators defend their membership and attendance in ALEC, they most commonly say something like – It gives me the opportunity to meet with other legislators from across the US and talk and get new ideas.

The correct statement is:  It gives me the opportunity to meet with other extremist right-wing legislators from across the US and reinforce my stance in right-wing extremist beliefs.

TWO

When ALEC legislators defend their membership and attendance in ALEC, they most commonly say something like – It gives me the opportunity to hear informational presentations from speakers from around the world and talk and get new ideas.

When ALEC legislators defend their membership and attendance in ALEC, they most commonly say something like – It gives me the opportunity to hear biased extremist right-wing presentations from speakers from around the world and reinforce my stance in right-wing extremist beliefs. More →